One Flora Group, a leading name in the floriculture sector, has unveiled its latest venture—PlantPartners. Officially operational as of 1st January, 2025, PlantPartners marks a strategic initiative designed to connect plant growers directly with the market. This move enhances the group’s mission of fostering efficiency, transparency, and sustainability across the floriculture supply chain.
PlantPartners has taken over the purchasing department of Celieplant, a key subsidiary of One Flora Group. This transition enables Celieplant to shift its focus entirely toward plant sales, particularly targeting major European retailers. By restructuring operations, One Flora Group is streamlining processes to deliver more value to customers and stakeholders.
Solutions for Growers and Customers
Under the leadership of Sam van Tol, PlantPartners offers solutions for growers and customers.
- Directly links growers with major European retailers, expanding market reach.
- Streamlines purchasing and sales processes for greater efficiency.
- Supports growers with innovation, data insights, and sustainability practices.
- Ensures high-quality plants with optimized logistics and shorter supply chains.
Their portfolio includes a wide range of both indoor and outdoor plants. From mass-produced products to fully finished items complete with pots, labels, and packaging, the company aims to meet diverse customer needs. To ensure optimal freshness and efficiency, all products are loaded at the grower’s location and transported directly to the customer.
This direct supply model offers multiple benefits, including shorter supply chains and improved product quality. Growers partnering with PlantPartners gain access to an extensive European distribution network and logistical support. Additionally, they receive assistance in innovation, data analysis, and sustainability practices—critical elements for staying competitive in today’s market.
A Pivotal Role
PlantPartners is set to play a pivotal role in the future of the floriculture industry. Its establishment not only strengthens the operational structure of One Flora Group but also sets a new benchmark for efficiency and sustainability. As the industry evolves, PlantPartners positions itself as a key player in driving innovation and creating meaningful connections between growers and the market.
With this bold initiative, One Flora Group is paving the way for a more sustainable and connected floriculture ecosystem.
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