The UK cut flower and houseplant market is under pressure as the cost-of-living crisis forces consumers to rethink spending. While discounts help, many buyers still hesitate due to rising costs. However, younger generations are bucking the trend, showing strong demand for sustainable, locally sourced, and tech-enhanced floral options. This UK Flower Market Report provides insights into how the market is shifting and how brands must adapt to stay ahead.
Cost of Living Crisis Reshapes Flower Buying Habits
Price is now a key factor in flower and plant purchases. Many buyers, especially low-income households, have cut back on spending compared to 2023. Maintenance costs are also a concern, with one in four consumers reconsidering their purchases.
To bridge the gap, retailers are offering discounted bundles, including plants with essential care items like plant food. Supermarkets dominate the sector, but floral specialists have room to grow by focusing on longer-lasting, low-maintenance options that offer better value.
Gen Z & Millennials Drive Floral Market Growth
Despite economic pressure, 16-34-year-olds remain the most enthusiastic buyers. They favour sustainability, local sourcing, and wellness benefits, making them a key market for brands. Smart tech, such as self-watering pots and AI-driven plant care apps, is also gaining traction among this group.
Brands that market flowers beyond traditional occasions—promoting them as everyday lifestyle enhancers—will attract younger buyers. The demand is there, but businesses must tap into eco-friendly and tech-driven solutions to stay relevant.
Where to Get the UK Flower Market Report
For a deeper dive into consumer trends and opportunities, Mintel’s UK Flower Market Report 2025 offers exclusive insights. Mintel is a leading market intelligence agency that helps businesses understand evolving consumer behaviour. Each report purchase includes:
- Multiple Formats: Get reports in PDF and PPT for easy access.
- Clients Portal Access: Gain exclusive insights from industry experts.
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