UK garden centres battled unpredictable weather and rising costs throughout 2024. A mild December capped off a challenging year, with sales slightly down compared to December 2023. Despite this, full-year sales still managed to rise by 2%.
The Horticultural Trades Association (HTA) Market Update revealed that while Christmas sales held steady, many purchases shifted earlier into November. The industry faced a wet spring, cool summer, and unpredictable autumn, making it tough for garden centres to thrive. With economic pressures mounting in 2025, businesses must adapt to survive.
Mild December Impacts Sales, Capping Off a Tough Year
December 2024 saw a 1% drop in garden centre sales compared to the previous year. A mix of early Christmas shopping and mild weather contributed to this decline. The month was the fourth dullest and the fifth warmest on record, continuing the year’s pattern of unpredictable conditions.
However, the overall year-end sales were still 2% up compared to 2023. Christmas sales remained strong, making up 26% of total store revenue. Artificial Christmas tree sales rose by 14% in December and 11% over the year, as cost-conscious consumers opted for reusable options.
Garden and plant sales struggled, falling by 4% across 2024, reflecting the tough trading conditions. Meanwhile, catering and non-garden sales were bright spots, growing by 11% and 6%, respectively.
Challenges for Growth in 2025
Beyond weather challenges, financial pressures loomed over the sector. Energy, transport, and labour costs rose sharply, squeezing profit margins. The Autumn Budget’s wage and tax increases are set to cost the industry £134 million in 2025, adding to existing struggles.
Despite these challenges, garden centres remain essential community hubs. The HTA is calling for government support to ease financial pressures and help businesses stay afloat. With rising costs and economic uncertainty, garden centres will need to adapt, innovate, and push for favourable policies to thrive in 2025.
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