Smithers-Oasis UK celebrated a remarkable victory at the British Florist Association Industry Awards 2024, winning Sundries Supplier of the Year. This achievement highlights their dedication to innovation, sustainability, and unwavering support for the UK floristry industry. Let’s explore how they earned this prestigious recognition.
Trailblazing Product Innovation: Over 400 New Floristry Solutions in a Year
Smithers-Oasis UK impressed the industry by launching over 400 new sundries products in just 12 months. These included four trend-led collections, each tailored to align with evolving floristry themes. One standout collection, “Sharing the Motherload,” sold out within weeks of release.
Beyond quantity, their products showcased quality and creativity. Items such as biodegradable film and eco-flower wraps demonstrated their commitment to eco-friendly solutions. Additionally, innovative offerings like the FloraLife® QuickMix Dosing System helped florists enhance efficiency while embracing sustainability.
Managing Director Paul Southwick highlighted the team’s focus on listening to customers and delivering practical yet stylish products. This strategy has strengthened Smithers-Oasis UK’s position as a leading partner for florists.
Sustainability and Education: Driving Positive Change for Florists Everywhere
Sustainability remains at the heart of Smithers-Oasis UK’s operations. Their “Big Green Plan” underscores a commitment to reducing environmental impact through recycled materials and eco-conscious product designs. This initiative aligns with florists’ growing demand for sustainable solutions.
Educational support also took centre stage. The company’s new College Support Programme provided free materials, webinars, and tips for budding florists. Meanwhile, their “Behind the Blooms” resource hub became a go-to platform for advice and inspiration.
Smithers-Oasis UK also engaged directly with the community, attending key events like the Interflora World Cup and supporting National Florist Day. These efforts solidified their role as champions of the floristry industry.
As the BFA 2024 winners for sundries supplies, this reflects Smithers-Oasis UK’s dedication to innovation, sustainability, and florist support. Their product launches, environmental initiatives, and educational programmes continue to impact the industry. With such commitment, Smithers-Oasis UK is not just celebrating a win but setting the stage for a brighter future in floristry.
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