Dutch Flower Group (DFG), a leading global player in floral and plant trade, has announced the transfer of its U.S.-based subsidiary, The USA Bouquet Company, to The Elite Group. Effective December 1, 2024, this move marks a pivotal chapter in DFG’s ongoing strategy to optimize its global operations and partnerships.
Why the Transfer?
Jan van Dam, CEO of Dutch Flower Group, explained the rationale behind the decision. “The USA Bouquet Company has significantly grown under our leadership. This transfer to The Elite Group ensures the continuation of this momentum and strengthens its connections with clients and suppliers,” said van Dam. He emphasized that the decision aligns with DFG’s broader objectives to concentrate on sustainability and streamlined operations within its core markets.
A Journey of Growth and Collaboration
DFG initially acquired The USA Bouquet Company in 2018 as part of its broader strategy to expand its presence in the North American market. The Miami-based company became a key player in floral supply chains across the U.S., building strong partnerships with supermarkets and retail outlets. This growth was fueled by DFG’s resources, focus on quality, and market-driven innovations.
What This Means for the Industry
The transfer highlights the dynamic and competitive nature of the global floral industry. For The Elite Group, this acquisition represents an opportunity to leverage The USA Bouquet Company’s existing market foothold and further innovate within the sector. Meanwhile, DFG continues to prioritize long-term partnerships and sustainability initiatives, maintaining its focus on excellence in the global floral supply chain.
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