Flamingo Group International has taken a bold step towards sustainability in the flower industry. The company has appointed Rosalind Kainyah MBE as a Non-Executive Director and Chair of the Sustainability & Community Committee. With her deep expertise in sustainability and ethical business, she will lead Flamingo’s mission to become the most eco-friendly farm-direct flower grower.
CEO Olivia Streatfield praised Rosalind’s appointment, calling it a game-changer. She highlighted Rosalind’s strong track record in sustainability and her ability to drive positive environmental impact. With this move, Flamingo aims to set new industry standards while delivering high-quality flowers with a lower carbon footprint.
Pushing for a Greener Flower Industry
The demand for sustainable flowers is growing, and Flamingo Group wants to stay ahead. The company is investing in eco-friendly farming, ethical sourcing, and lower emissions. Rosalind’s leadership will help drive these efforts, ensuring that Flamingo remains a leader in responsible flower production.
Her expertise in business and sustainability makes her the right person for the job. She has worked with global organisations to implement long-term environmental strategies. Now, she will focus on cutting waste, conserving water, and improving supply chain ethics.
For florists, horticulturists, and flower growers, this appointment signals an important shift. More businesses are embracing green solutions, and Flamingo’s push for sustainable flowers could influence the entire industry.
Shaping the Future of Sustainable Flower Farming
Rosalind sees this role as more than just a business move. She believes sustainability should be at the heart of flower production. Her passion for responsible business aligns perfectly with Flamingo’s mission.
“This company has huge potential,” she said. “I look forward to shaping a future where sustainability drives every decision.”
With climate concerns rising, her leadership comes at the perfect time. The UK’s florists and flower growers will be watching closely as Flamingo Group transforms under her guidance.
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