The Slow Flowers Society Floral Reality Report for 2025 has landed, and it’s packed with exciting insights. This year’s forecast dives into seven key trends shaping the floral world. From the rise of homegrown flower breeding to the return of pressed flowers, the industry is evolving in fascinating ways.
The report, published in collaboration with Bloom Imprint, highlights how florists, flower farmers, and designers adapt to changing consumer demands. Sustainability remains a core focus, but creativity is thriving too. Let’s explore the biggest shifts shaping floral design and production in 2025.
Striking Trends
One of the most striking trends this year is “Seed Breed.” Home gardeners now want access to the same flowers as professional growers. This shift is driving innovation, with farmers experimenting with new cultivars to stand out in the market.
Another game-changing trend is “Show Off.” Florists are no longer hiding their mechanics. Instead, they embrace transparency, using natural materials like branches for structural support. This not only enhances the final look but also promotes eco-friendly practices.
Branding also plays a significant role in 2025’s floral scene. With flowers symbolising joy and beauty, businesses increasingly use them for marketing and identity building. Expect to see more florists creating signature colour palettes and custom floral styles.
The Future of Floral Design
Sustainability is driving major industry shifts. The “Winter Farming” trend is gaining traction as growers push seasonal boundaries. Thanks to high tunnels and bloom-forcing techniques, fresh flowers are available year-round.
Another fascinating revival is “Pressing Matters.” Pressed flowers, once a nostalgic craft, are making a big comeback. Designers are experimenting with modernised pressing techniques to create stunning, long-lasting floral art.
Finally, the “My Own Ecosystem” trend shows people ditching traditional lawns for meadows and micro-forests. This not only benefits the environment but also encourages more biodiversity in urban spaces.
With sustainability, creativity, and innovation leading the way, 2025 promises to be a game-changing year for the floral industry.
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