Plantion, a leading cooperative in the floriculture industry, has announced projections of an 8% growth in revenue for 2023. This optimistic outlook comes despite broader challenges faced by the ornamental horticulture sector, including high energy costs and fluctuating consumer confidence.
With an expected total revenue of €101.4 million, Plantion’s performance underscores the success of its diversified business model. While traditional channels like clock auction sales faced declines, other revenue streams, including online sales, experienced steady growth. Digital platforms, including Klok Voorverkoop (Clock Presales) and remote purchasing systems like Kopen op Afstand, have been instrumental in this shift. Together, these digital solutions have modernized the buying process and appealed to younger customers
The digitalization efforts are paying off, with online sales expected to surpass €15 million in 2023. Plantion’s innovations have positioned the cooperative as a pioneer in leveraging technology to meet evolving market needs
Shop & Go: A Game-Changing Addition
In 2023, Plantion launched its Shop & Go concept, offering customers the ability to combine physical and digital shopping experiences. This initiative provides a curated selection of flowers, plants, and accessories, available for in-person collection or delivery. Shop & Go is seen as a new pillar of Plantion’s operations, alongside its established clock auction and mediation services. Early feedback on this model has been overwhelmingly positive
Infrastructure Investments to Support Growth
The cooperative has also made significant strides in enhancing its logistics capabilities. A newly constructed 6,250 m² facility now serves as the central hub for product intake and storage. This state-of-the-art space includes temperature-controlled units and advanced logistical systems, enabling efficient operations and 24/7 access for clients. These improvements reflect Plantion’s commitment to staying ahead of market demands
Sustainability and Community Focus
Plantion’s approach goes beyond operational efficiency. It actively promotes sustainability by encouraging reduced plastic use and greater adoption of multi-use materials. Additionally, it fosters community engagement through meet-and-greet events between growers and buyers, as well as through its newly established “Council of the Future,” a group of young stakeholders advising on long-term strategies
Looking Ahead
As 2024 approaches, Plantion plans to further refine its services. Testing is underway for advanced delivery schedules, ensuring products reach customers earlier in the day, and new fee structures will align with its diversified service offerings. These initiatives aim to enhance customer satisfaction and reinforce Plantion’s role as a market leader
4
0
