Red Lands Roses has been at the forefront of the Kenyan floriculture scene since its establishment in 1996. This esteemed flower farm benefits from an altitude of 2,000 metres and its proximity to the Equator—ideal conditions for cultivating premium-quality roses with an extended vase life.
Specialising in the production and export of exquisite spray, garden, mini, and T-hybrid roses, Red Lands Roses has earned global recognition for its commitment to quality. The farm spans 35 hectares of non-arable land, featuring over 20 high-tech greenhouses operating on a 100% hydroponic system. This innovative approach ensures full water recycling while preventing phosphate and nitrate pollution, reducing water consumption by 50%.
© Red Lands Roses | Wangari Maathai, Wedding Party, Good Mood
Commitment to Sustainability and Social Responsibility
Red Lands Roses is more than just a floriculture business—it is a leader in sustainable agriculture and community empowerment. The company has received multiple certifications and accolades for its green practices and dedication to social welfare. Some of its prestigious certifications include:
- UN Climate Neutral Now & One Carbon World – Acknowledging its carbon neutrality efforts.
- Blue Label – Recognising its commitment to transparency and anti-corruption policies.
- MPS-A – The highest environmental care grade in floriculture.
- Kenya Flower Council (KFC) Silver Grade – Certifying adherence to ethical and sustainable farming practices.
- GLOBAL-GAP – Ensuring compliance with good agricultural practices.
Regular audits by these organisations reinforce Red Lands Roses’ ongoing commitment to a greener planet and the well-being of its workforce of over 800 Kenyans and their families.
At Red Lands Roses, quality is at the heart of everything. The company employs cutting-edge greenhouse technology, including a fully computerised climate management and nutrient and irrigation system. Their unique “Haute Couture” approach to rose cultivation, sorting, and packaging guarantees superior flowers that meet international standards.
Every rose undergoes rigorous analysis, including assessments of bud size, bloom stage, colour, stem strength, and straightness. The roses are then sorted into two premium export grades:
- Export Extra Grade (Code 1) – Perfect flowers with impeccable features.
- Export First Grade (Code 2) – High-quality flowers with minor permissible variations.
To uphold consistent quality, Red Lands Roses collaborates with independent flower experts in Holland, France, and Japan who perform regular quality checks on sorting, damages, bunching, and packaging.
Red Lands Roses Advanced Traceability System
Traceability is a cornerstone of Red Lands Roses’ quality assurance process. The company has developed an advanced barcoding system that tracks every stem from harvest to shipment. Each bunch is labelled with a unique code that details:
- Variety and grade
- Harvest date and greenhouse of origin
- Buncher’s identification code
This meticulous tracking system ensures that customers receive only authentic Red Lands Roses products, preserving their reputation for excellence in floriculture.
Once sorted and bunched, Red Lands Roses are packed in fully recyclable boxes, free from glue and staples. The flowers are stored at optimal temperatures below 5°C to maintain freshness during transportation. Data loggers continuously monitor and record box temperatures from the farm to the final destination, with reports shared with clients and shipping agents to maintain transparency.
Shipping documents provided by Red Lands Roses include essential details such as stem count, pricing, and weight, ensuring seamless transactions and deliveries.
Red Lands Roses stands as a beacon of quality, sustainability, and social responsibility in the floriculture industry. With world-class rose varieties, eco-friendly practices, and innovative quality control measures, this Kenyan company continues to set the standard for excellence. Whether you’re a florist, wholesaler, or enthusiast, choosing Red Lands Roses means investing in beauty, sustainability, and unmatched quality.
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