Greenport Aalsmeer, a leading regional organization in the Dutch horticultural sector, has announced Ruud Knorr as its new director starting January 1, 2024. Knorr (57) brings nearly 30 years of experience in logistics and management, particularly in the floriculture industry. His appointment is expected to bolster Greenport Aalsmeer’s role in fostering innovation, sustainability, and economic growth in the horticulture sector.
Leadership Change at Greenport Aalsmeer
Knorr’s extensive background in supply chain management and operational efficiency aligns well with Greenport Aalsmeer’s goals. He will oversee key projects, including the implementation of the organization’s spatial vision. This vision emphasizes the concentration of glasshouse horticulture in strategic areas, the promotion of sustainable practices, and the development of crucial infrastructure, such as CO2 pipelines and renewable energy systems. These initiatives aim to solidify the region’s global leadership in floriculture while addressing modern challenges.
Greenport Future Innovation
As the new director of Greenport, Knorr will collaborate with local governments, entrepreneurs, and businesses to create a sustainable and competitive environment for the horticulture industry. His leadership marks a new chapter for Greenport Aalsmeer, focusing on driving innovation and strengthening the sector’s global competitiveness.
Knorr succeeds Arthur van Dijk, whose contributions helped shape the organization’s strategic direction. Stakeholders anticipate Knorr’s appointment will inspire growth and innovation, benefiting both large and small businesses in the region.
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