Campanulove is a collective initiative dedicated to promoting Campanula, a charming flower, commonly known as bellflowers. With a focus on increasing awareness and market reach, Campanulove brings together passionate growers, breeders, and traders. This promotion aims to ensure these long-lasting flowers are introduced worldwide as available all year round.
A Unified Effort in Spreading Campanulove
One of Campanulove’s key strategies is strengthening the supply chain through Royal FloraHolland, Europe’s leading flower auction platform. By making Campanula available through the clocks of Rijnsburg, Naaldwijk, and Aalsmeer, as well as via clock presales and direct suppliers, the initiative ensures that these flowers reach a broader audience with maximum efficiency.
Through streamlined logistics and well-coordinated sales strategies, growers can offer fresh, high-quality Campanula that meets the demand of wholesalers, florists, and consumers throughout Europe and beyond. This organized approach enhances market stability and makes Campanula more accessible to buyers looking for unique and resilient floral options.
The project participants include all suppliers of Campanulove, Royal FloraHolland, breeders/propagators Sakata Ornamentals EMEA, Florensis Cut Flowers, Evanthia, PanAmerican Seed, and Kwekerij Stadsland.
Last year, Sakata Ornamentals presented Campanulove promotion at Agora’s Cash & Carries in Belgium and France. Their representative addressed: “Together with growers, breeders and young plant growers, we want to show that Campanula is available year-round in top quality.”
© Karel Peterse | Agora Cash & Carry Kontich. Source
Promotion Plan 2025-2026 Approved
According to Manon Poot, the product manager for cut flowers at Royal FloraHolland, the promotion plan for Campanulove 2025-2026 was approved with 84% votes in favour.
Furthermore she addressed: “This means that over the next two years we will continue to build on the solid foundation we laid last year. Together we will put hashtag #Campanulove even more firmly on the map and give these beautiful flowers the attention they deserve!”
With continued efforts to enhance awareness, optimise logistics, and expand market reach, Campanulove is set to shape the future of Campanula cultivation in Europe and beyond. With the approval of the promotion plan, Campanulove’s mission gains momentum, opening paths to a meaningful change in the market for Campanula flowers.
12
0
