The British flower industry is at a turning point. Research shows that the current system, reliant on imports, harms the environment through high carbon emissions and agrochemical pollution. But there’s hope. Experts and flower farmers are pushing for a local-first approach, ensuring that British-grown flowers flourish in the market.
This new initiative aims to cut supply chain inefficiencies, help florists access fresh, sustainable blooms, and support small-scale growers. With backing from key research institutions and government funding, the future of British flowers is set to change.
Local Flower Hubs to Revolutionise the Industry
A new online platform, the Flower Grower Collective (FGC), is set to transform how florists buy flowers. The idea is simple: connect British flower growers directly with florists, cutting out unnecessary middlemen.
By setting up regional hubs, the project will streamline the supply chain. Instead of florists struggling to source local varieties, they’ll have one platform to buy from multiple growers in a single transaction. This makes sourcing easier, faster, and greener.
Research shows that many small UK growers have unused capacity but struggle with market access. This initiative will change that by offering a clear route to market, helping them expand their businesses while meeting consumer demand for sustainable flowers.
The Future of British Flowers
Locally grown flowers have a far lower carbon footprint than imported ones. Unlike mass-produced imports, seasonal British flowers align with the UK’s net-zero targets while supporting biodiversity.
This shift isn’t just about sustainability—it’s about quality. Consumers are increasingly choosing fresher, vibrant flowers over chemically treated imports. The FGC will also offer training, ensuring growers meet quality standards and supply florists with the best blooms.
With test hubs already in place, five regional wholesale hubs will launch in 2025, expanding to ten by 2026. This movement is gaining momentum, and British floristry is set for an eco-friendly future.
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